Sales Gains Projected for Bathroom Organization Products

CLEVELAND, OH — The growing number of bathrooms in U.S. households will continue to bolster opportunities in the $276-million bathroom organization products market, according to a newly released report by the Freedonia Group.

The analysis by the Cleveland, OH-based market research firm forecasted that sales of bathroom organization products will grow 1.5% per year through 2025, to a total market size of $298 million. Market growth will be relatively slow “because bathrooms are already a well-established segment of the home organization market, and growth will be coming off of elevated sales in 2020, when the COVID-19 pandemic heightened consumers’ investment in their homes,” Freedonia said.

Nevertheless, the company said, the market for bathroom organization products will be sustained by macroeconomic factors such as new home construction, renovations and existing-home sales, “all of which can open up new sales opportunities for suppliers of bathroom organization products by increasing the number and/or quality of bathrooms.”

“New homes are increasingly built with more bathrooms than are common in existing homes, expanding the number of available bathrooms in which consumers can install organization products,” Freedonia said. “The number of bathrooms per home continues to tick up, and this growth will be boosted, at least in the short-term, by a rise in the number of households looking for single-family rather than multifamily living situations.”

Design trends favoring large tubs and showers will also encourage consumers to better organize their bathroom storage, the research firm added, pointing to growth for bins, baskets, and totes, as well as shelving, modular units, hanging storage, accessories and hardware.

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